SEO Specialist

Job Description

Join our thriving team as an SEO Specialist. In this role, you’ll be at the forefront of our digital marketing strategy, focusing on developing SEO best practices, conducting competitive analysis, and tracking performance metrics. Your expertise will ensure we keep ahead of changing trends and maintain high visibility on search engines, ultimately leading to increased traffic and engagement.

Responsibilities

• Develop campaign briefs for content writers based on SEO objectives.
• Implement structured data and schema markup where necessary.
• Participate in ongoing professional development and training to stay current with industry trends.
• Maintain SEO documentation, tracking processes and strategies.
• Help with the development and management of PPC campaigns to complement SEO efforts.
• Attend and contribute to marketing team meetings, bringing SEO insights to the broader strategy.
• Provide consulting expertise to clients regarding SEO best practices.
• Utilize A/B testing methodologies to enhance performance on key webpages.
• Collaborate closely with the IT department to ensure site performance and optimization.
• Train team members on analytic dashboards and reporting tools.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 5+ years of experience in SEO roles with proven results

Technical Skills

• Advanced SEO Tools
• Content Management Systems

Soft Skills

• Creative Problem Solving
• Time Management

Certifications

• SEO Professional Certification
• Advanced Google Analytics

Languages

• English: Fluent

Advantageous

• Knowledge of HTML and CSS: Basic understanding of web development for better collaboration with technical teams.
• Experience with project management tools: Familiarity with tools to enhance team coordination and communication.

Benefits

• Comprehensive medical aid and wellness programs
• Generous leave policies and paid time off
• Continuous learning and professional development opportunities
• Supportive and inclusive culture

Company Culture

• Supportive Atmosphere: We provide a supportive and open environment where team members can thrive.
• Continuous Improvement: We encourage learning and personal growth for all employees through various programs.
• Creative Freedom: Employees are empowered to come up with innovative solutions and ideas for projects.