Digital Marketing Specialist

Job Description

We are seeking a talented Digital Marketing Specialist to join our innovative team in Johannesburg. The ideal candidate will have a strong grasp of digital marketing strategies and tools, with a focus on driving online traffic and improving conversion rates. You will be responsible for developing and executing marketing campaigns across various digital platforms, analyzing data to inform decisions, and collaborating with creative teams to enhance brand visibility.

Responsibilities

• Oversee the management of the company’s website and ensure optimization for search engines.
• Implement email marketing campaigns and monitor engagement.
• Coordinate with external vendors for campaign execution and reporting.
• Utilize analytics tools to derive actionable insights from data.
• Assist with brand development and positioning in the market.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Relevant certifications in digital marketing are advantageous

Experience

• 3+ years of hands-on experience in digital marketing roles

Technical Skills

• Digital Advertising
• Data Analysis
• Marketing Automation Tools
• Graphic Design Software

Soft Skills

• Team Collaboration
• Time Management

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with video marketing: Knowledge and skills in creating video content for social media.
• Understanding of UX/UI principles: Basic knowledge of UX/UI practices beneficial.

Benefits

• Comprehensive health insurance coverage
• Employee performance bonuses
• Diverse and inclusive work environment
• Access to continuous training and development programs

Company Culture

• Continuous Learning: We provide opportunities for ongoing learning and professional development.
• Diversity: We celebrate diversity and inclusivity in our workplace, encouraging a multitude of perspectives.
• Community Engagement: We are committed to giving back to our community through various initiatives.