Digital Marketing Specialist

Pretoria FULL TIME R30,000 - R40,000 / Month
(R360,000 - R480,000 / Year)

Job Description

We are on the lookout for an enthusiastic Digital Marketing Specialist to join our vibrant team in Pretoria. The successful candidate will play a crucial role in developing and executing effective online marketing campaigns, analyzing performance metrics, and optimizing strategies to improve brand visibility and engagement. This position offers a unique opportunity to shape our digital presence and drive business growth through innovative marketing techniques.

Responsibilities

  • Create and manage content for website and social media platforms, ensuring brand consistency.
  • Monitor and analyze web traffic and user behavior to refine marketing strategies.
  • Develop and manage paid advertising campaigns on platforms such as Google Ads and Facebook.
  • Collaborate with the sales team to align marketing efforts with business goals.
  • Provide insights and recommendations based on data analysis to improve marketing tactics.

Requirements

Education
  • Bachelor's degree in Marketing, Communications, or a related field
Experience
  • 3+ years of experience in digital marketing roles
Technical Skills
  • Search Engine Optimization (SEO)
  • Google Analytics
  • Social Media Management
  • Content Creation
Soft Skills
  • Analytical Thinking
  • Communication
  • Creativity
Certifications
  • Google Ads Certification
  • HubSpot Content Marketing Certification
Languages
  • English: Fluent

Advantageous

  • Familiarity with Adobe Creative Suite: Experience in using design tools for content creation.
  • Knowledge of PPC strategies: Understanding paid advertising strategies to enhance campaigns.

Benefits

  • Competitive salary package
  • Flexible working hours
  • Health and wellness benefits
  • Opportunities for professional development

Company Culture

  • Innovative Environment: We promote a culture of innovation and creativity, encouraging new ideas and approaches.
  • Team-oriented: Collaboration is key; we work together to achieve common goals.
  • Growth Mindset: We believe in continuous learning and providing opportunities for career advancement.
Status: Closed