Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to elevate our online presence and brand image. The ideal candidate will have a solid grasp of digital marketing trends and strategies, along with experience in managing digital campaigns from inception to completion. You will be integral to driving customer engagement through innovative content marketing, SEO, and social media strategies.

Responsibilities

• Analyse and optimise PPC campaigns and budgets.
• Create detailed reports on digital marketing performance.
• Identify trends in customer engagement and suggest actionable changes.
• Work with sales to align marketing and sales strategies.
• Research and implement new digital marketing tools.
• Prepare content for websites and blogs to boost traffic.
• Organise webinars and online events for lead generation.
• Collaborate with external agencies for digital marketing services.

Requirements

Education

• Bachelor's degree in Marketing or Digital Media
• Certification in Digital Marketing is advantageous

Experience

• 2-4 years of experience in the digital marketing field

Technical Skills

• Email Marketing
• PPC Campaigns

Soft Skills

• Relationship Building
• Time Management

Certifications

• Facebook Blueprint Certification
• Digital Marketing Certificate from a recognized institution

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Experience with Analytics tools like SEMrush or Moz: Hands-on experience with tools for digital marketing analysis and reporting.
• Familiarity with A/B testing methodologies: Knowledge of A/B testing practices to enhance marketing campaigns.

Benefits

• Health insurance and wellness programs.
• Flexible working hours and remote options.
• Paid time off and public holidays.
• Access to employee training and growth opportunities.

Company Culture

• Diversity: We embrace diversity and inclusion, valuing the unique perspectives of our team members.
• Work-Life Balance: We promote a healthy work-life balance through flexible scheduling.
• Community Engagement: We encourage our employees to engage with and contribute to their communities.