Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our team in Cape Town. Your expertise in digital strategies will be instrumental in enhancing our online visibility and customer engagement.

Responsibilities

• Drive digital marketing campaigns, including PPC, email, and social media.
• Analyze customer insights and market trends.
• Implement SEO best practices to improve search engine rankings.
• Utilize analytics tools for tracking and reporting campaign performance.
• Collaborate with internal teams to align campaigns with business objectives.
• Stay updated with emerging trends in digital marketing.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree is a plus

Experience

• 3-5 years of experience in digital marketing

Technical Skills

• SEO/SEM
• Google Analytics

Soft Skills

• Creative thinking
• Communication

Certifications

• Google Ads Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with social media marketing tools: Familiarity with platforms such as Hootsuite or Buffer for managing social media.
• Knowledge of graphic design software: Skills in using tools like Photoshop or Canva for content creation.

Benefits

• Medical aid and health insurance
• Retirement savings plan with company contributions
• Opportunities for professional development
• Flexible working conditions

Company Culture

• Teamwork: We believe in the power of teamwork and collaboration to achieve our goals.
• Innovation: Our culture promotes innovative thinking and creative problem-solving.
• Inclusivity: We strive to create an inclusive environment where everyone can thrive and contribute.