Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist at Leading Marketing Agency, you will spearhead the execution of marketing campaigns across various digital channels. Your role will involve crafting impactful content, managing social media platforms, and analyzing data to improve strategies. Join us to help brands connect with their audiences in meaningful ways.

Responsibilities

• Design and manage email marketing campaigns that speak to customer needs.
• Create promotional materials that support our digital marketing initiatives.
• Engage in social media growth tactics to increase followers and reach.
• Optimise landing pages to improve conversion rates.
• Work with the marketing team to innovate and improve branding strategies.
• Address client queries on digital platforms to maintain service excellence.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• PPC Advertising

Soft Skills

• Analytical Thinking
• Adaptability

Certifications

• HubSpot Inbound Marketing Certification
• Google Ads Certification

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Experience with influencer marketing: Ability to create and manage partnerships with influencers.
• Understanding of UX/UI principles: Knowledgeable in user experience and interface design concepts.

Benefits

• Comprehensive health insurance
• Performance bonuses
• Professional development opportunities
• Team-building events

Company Culture

• Collaboration: Team collaboration is key to our success; we work together to achieve common goals.
• Professional Growth: We invest in our employees' growth through training and development programs.
• Community Engagement: We actively participate in community outreach and support local initiatives.