SEO Specialist

Job Description

We are seeking a talented SEO Specialist to join our dynamic marketing team in Johannesburg. The ideal candidate will have a deep understanding of SEO practices and will be responsible for developing and implementing strategies that will drive organic traffic and enhance search engine visibility.

Responsibilities

• Create and optimize content strategies to improve search engine rankings.
• Develop link-building strategies and manage outreach efforts.
• Utilize analytics tools to monitor traffic and performance trends.
• Collaborate with web developers to enhance site structure for SEO.
• Test and implement new SEO strategies as trends evolve.

Requirements

Education

• Bachelor's degree in Information Technology or Digital Marketing
• Master's degree is a plus

Experience

• 3+ years of experience in SEO strategy development

Technical Skills

• Keyword Research Tools (e.g., Ahrefs, Moz)
• Content Management Systems (CMS)

Soft Skills

• Teamwork
• Project Management

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with Google My Business: Understanding of how to optimize Google My Business listings.
• Proficiency in data visualization tools: Experience using data visualization tools to present SEO metrics.

Benefits

• Attractive remuneration package with bonuses
• Comprehensive health insurance
• Work-life balance initiatives
• Continuous learning and development programs

Company Culture

• Work-Life Balance: We prioritize the well-being of our employees, providing a good balance between work and personal life.
• Continuous Learning: Opportunities for professional growth and learning are integral to our culture.
• Empowerment: We empower our employees to take initiative and drive results.