SEO Specialist

Job Description

Join us as our new SEO Specialist in Cape Town. You will play a vital role in enhancing our digital marketing strategy by optimizing our website and content for search engines. Your responsibilities will include conducting keyword research, on-page and off-page optimization, and staying updated on the latest SEO trends. If you are driven and passionate about SEO, this is the role for you!

Responsibilities

• Manage and optimize multiple SEO projects.
• Perform comprehensive site audits to identify areas for improvement.
• Work closely with social media and PPC teams for integrated strategies.
• Analyze web traffic patterns to uncover trends.
• Optimize metadata, headings, and images for better SEO.
• Implement local SEO strategies to target regional customers.
• Create and maintain SEO documentation and guidelines.
• Craft engaging SEO-driven blog posts and articles.
• Provide regular reports on SEO performance and strategies.
• Foster relationships with tech teams to ensure website compliance with SEO standards.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Advanced diploma in SEO practices is preferable

Experience

• 3+ years of proven experience in an SEO role

Technical Skills

• Keyword Research
• SEO Best Practices

Soft Skills

• Problem-solving
• Team Collaboration

Certifications

• HubSpot Inbound Marketing Certification
• Google Search Ads Certification

Languages

• English: Fluent

Advantageous

• Experience in content marketing: Knowledge of content strategies to improve SEO results.
• Data analysis skills: Proficient in analyzing SEO data to inform strategies.

Benefits

• Comprehensive health insurance
• Paid time off and holidays
• Access to online learning platforms
• Team-building events and outings

Company Culture

• Continuous Learning: We believe in continuous professional development and support ongoing learning.
• Work-life Balance: We promote a healthy work-life balance for our employees.
• Community Engagement: We engage in community service and support local initiatives.