Market Insights Consultant

Job Description

We are seeking a skilled Market Insights Consultant to join our dynamic team in Sandton. The ideal candidate will have a passion for data analysis and a strong background in market research. This role entails delivering insights that inform business strategies and enhance competitive advantage.

Responsibilities

• Design and implement surveys and focus groups to collect primary data.
• Conduct qualitative and quantitative analysis and present the results.
• Utilize software like SPSS, Tableau, or R for data analysis and visualization.
• Prepare monthly or quarterly insights reports to share with clients.
• Engage with marketing teams to refine research objectives based on evolving business needs.
• Contribute to the development of thought leadership materials based on market insights.
• Assist in developing innovative research methodologies that can be applied to various sectors.

Requirements

Education

• Bachelor's degree in Business Administration, Economics, or a related field
• Master's degree in Business Analytics or related field preferred

Experience

• 4+ years of experience in market insights or consultancy roles

Technical Skills

• Quantitative Research Methods
• Qualitative Research Methods
• Presentation Tools (e.g., PowerPoint, Tableau)

Soft Skills

• Adaptability
• Negotiation Skills

Certifications

• Market Research Society (MRS) Certificate
• Certified Business Analysis Professional (CBAP)

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Knowledge of digital marketing trends: Stay updated on the latest digital marketing developments and consumer behaviors.
• Experience in consulting: Previous experience working in a consultancy role is a plus.

Benefits

• Comprehensive medical aid cover
• Retirement savings plan
• Remote work opportunities
• Employee training programs

Company Culture

• Inclusivity: We are committed to creating a diverse and inclusive environment for all employees.
• Work-Life Balance: We prioritize our employees’ well-being and encourage a healthy work-life balance.