Product Marketing Manager

Job Description

As a Product Marketing Manager, you will lead market research initiatives to drive product success. Your role will involve strategic planning, market analysis, and collaborative efforts with our talented teams to enhance product visibility and engagement.

Responsibilities

• Research market trends to inform product direction and strategy.
• Create and oversee marketing budgets for product initiatives.
• Utilize SEO/SEM best practices for product promotions.
• Engage with customers through social media channels to build brand loyalty.
• Provide insights to the product team to inform future developments.
• Work on drafting press releases and managing public relations.
• Facilitate feedback sessions to assess messaging effectiveness.
• Support product managers with technical back-up during launches.
• Create analytics reports to present to senior management.
• Foster relationships with industry influencers and media outlets.

Requirements

Education

• Bachelor's degree in a relevant field
• Postgraduate Diploma in Marketing is a plus

Experience

• 5+ years of proven experience in product marketing

Technical Skills

• Data Analysis
• SEO/SEM

Soft Skills

• Project Management
• Critical Thinking

Languages

• English: Fluent

Advantageous

• Familiarity with product lifecycle management: Understanding of product development and management processes.
• Prior experience in a technology-focused industry: Experience in marketing technology-based products will be an asset.

Benefits

• Attractive salary and bonuses based on performance
• Health and wellness programs
• Work-from-home options
• Professional development support

Company Culture

• Diversity and Inclusivity: Our diverse workforce reflects the communities we serve, fostering innovation.
• Transparency: We maintain a culture of open communication and transparency at all levels.
• Work-Life Balance: We prioritize work-life balance to support our employees' well-being.