Digital Marketing Specialist

Job Description

As an Actuarial Analyst, you will play a critical role in assessing and managing financial risks. Collaborating with a talented team in Stellenbosch, you will conduct in-depth analyses and develop strategic recommendations that influence decision-making processes. This role is ideal for those passionate about data and actuarial science.

Responsibilities

• Design and oversee the execution of comprehensive digital marketing programs.
• Lead SEO and content marketing efforts to increase website traffic and conversion rates.
• Track and optimize paid digital advertising campaigns on platforms like Google Ads and Facebook.
• Implement A/B testing strategies to evaluate the effectiveness of different marketing approaches.
• Educate and guide clients on best digital marketing practices.
• Create engaging newsletters and email campaigns to build relationships with customers.

Requirements

Education

• Bachelor’s degree in Digital Marketing or related field
• Master's degree is an advantage

Experience

• 3-5 years of experience in digital marketing management

Technical Skills

• PPC Campaign Management
• Email Marketing

Soft Skills

• Team Leadership
• Project Management

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Proficiency in Adobe Creative Suite: Experience with Adobe tools for graphic design and content creation.
• Strong knowledge of eCommerce: Experience in the eCommerce sector and familiarity with online sales strategies.

Benefits

• Comprehensive health insurance
• Continued education reimbursement
• Flexible work arrangements
• Annual retreats and workshops

Company Culture

• Growth Mindset: We value continuous learning and improvement, providing our employees with growth opportunities.
• Inclusivity: We celebrate diversity and believe that different perspectives enhance our team dynamic.