Market Research Analyst

Job Description

Join our dynamic team as a Market Research Analyst! You'll be responsible for gathering and analysing data about market conditions and consumer preferences, as well as developing forecasts to assist with strategic decisions. We value creativity and independent thinking in approaching research challenges.

Responsibilities

• Frame research proposals that address business needs and objectives.
• Effectively communicate research methodologies and findings to non-research stakeholders.
• Assist in budgeting for research projects and manage associated timelines.
• Create databases for tracking market data and survey results.

Requirements

Education

• Bachelor's degree in Statistics, Market Research, or related field
• Master's degree or relevant certifications are preferred

Experience

• 4+ years of experience in a similar role

Technical Skills

• Market Research Techniques
• Microsoft Excel

Soft Skills

• Presentation Skills
• Communication

Certifications

• Certified Market Research Analyst (CMRA)

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Familiarity with digital marketing tools: Experience with tools for digital marketing analytics and optimization.
• Understanding of consumer behaviour theories: Knowledge of psychological and sociological theories that impact consumer actions.

Benefits

• Comprehensive medical aid plan
• Yearly training allowances for personal development
• Paid vacation and leave
• Employee engagement activities

Company Culture

• Inclusivity: We celebrate diversity and strive for inclusivity, ensuring all team members feel valued.
• Empowerment: Our culture empowers individuals to take ownership of their work and drive results.