Digital Marketing Specialist

Job Description

We are looking for an enthusiastic Digital Marketing Specialist to take charge of our online marketing efforts in Port Elizabeth. You will utilize your expertise in SEO, content marketing, and social media strategies to build our brand and connect with users.

Responsibilities

• Plan and execute all digital marketing campaigns and leverage data-driven insights.
• Collaborate with cross-functional teams to align marketing initiatives with business goals.
• Optimize website content for SEO to boost organic traffic and engagement metrics.
• Conduct A/B testing to refine marketing strategies and enhance conversion rates.
• Track and manage budgets for digital marketing activities.
• Use various digital marketing tools and platforms to streamline efforts.
• Stay informed on industry trends to ensure our strategies remain competitive.
• Develop a content calendar and manage content distribution across platforms.

Requirements

Education

• Bachelor’s degree in Marketing, Communications, or related field
• Relevant certifications (e.g. Google Ads, Google Analytics, HubSpot) are an advantage

Experience

• 3+ years of experience in digital marketing or related role

Technical Skills

• SEO
• Content Management Systems
• Google Analytics
• Email Marketing Tools

Soft Skills

• Communication
• Creativity
• Analytical Skills
• Team Player

Certifications

• Google Analytics Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Adobe Creative Suite: Experience using Photoshop and Illustrator for creating marketing graphics.
• Experience in PPC and Social Media Advertising: Knowledge of paid advertising strategies on platforms like Google Ads and Facebook.

Benefits

• Competitive salary and performance bonuses
• Flexible working hours and remote working options
• Health and wellness support
• Opportunities for professional development

Company Culture

• Innovation: We value creativity and innovation, encouraging our team to think outside the box.
• Collaboration: Teamwork is essential to our success, and we foster a collaborative work environment.
• Continuous Learning: We are committed to the ongoing development of our team members through training and mentorship.