Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our dynamic team in Cape Town. The successful candidate will manage our digital marketing campaigns, focusing on SEO, PPC, and social media marketing to boost our online presence and drive customer engagement.

Responsibilities

• Design and implement comprehensive digital marketing strategies.
• Supervise the social media strategy and content calendar.
• Drive traffic to the website through effective digital marketing techniques.
• Ensure brand consistency across all digital channels.
• Evaluate and optimize content based on analytics data.
• Collaborate with sales and product teams to ensure marketing alignment.

Requirements

Education

• Diploma in Digital Marketing or related field

Experience

• 2+ years of experience in digital marketing roles

Technical Skills

• Content Marketing
• Email Marketing

Soft Skills

• Communication
• Teamwork

Languages

• English: Fluent

Advantageous

• Experience with Google Ads and Facebook Ads: Hands-on experience in creating and managing ad campaigns on major platforms.
• Video Marketing Skills: Ability to create engaging video content for marketing purposes.

Benefits

• Comprehensive health insurance plans
• Work-life balance initiatives
• Career advancement opportunities
• Access to the latest marketing tools and technology

Company Culture

• Learning and Growth: We encourage continuous learning and provide opportunities for personal and professional growth.
• Work-Life Balance: We promote a healthy work-life balance and flexibility in work arrangements.
• Community Engagement: We actively engage with our local communities and encourage team involvement in social initiatives.