Digital Marketing Specialist

Johannesburg FULL TIME R25,000 - R41,666 / Month
(R300,000 - R500,000 / Year)

Job Description

Join our dynamic team as a Digital Marketing Specialist! We seek an innovative individual skilled in strategizing and executing digital marketing campaigns. The ideal candidate will have a proven track record in optimizing online presence through SEO, content marketing, and social media management.

Responsibilities

  • Formulate and implement online promotion plans using various digital marketing tools.
  • Conduct thorough market research to identify trends and target audiences.
  • Oversee the social media strategy, ensuring content is relevant and engaging.
  • Utilize Google Analytics and other tools to measure success and suggest improvements.
  • Build and maintain relationships with influencers and key stakeholders in the industry.
  • Plan and execute email marketing campaigns to boost customer engagement.
  • Monitor competitor activities to ensure we stay ahead in marketing trends.

Requirements

Education
  • Master's degree in Marketing or a related field is a plus
Experience
  • 5+ years of experience in digital marketing, preferably in an agency setting
Technical Skills
  • Social Media Marketing
  • Email Marketing
Soft Skills
  • Project Management
  • Interpersonal Skills
Certifications
  • Google Analytics Individual Qualification
  • Facebook Blueprint Certification
Languages
  • English: Fluent

Advantageous

  • Familiarity with video marketing strategies: Experience in creating and promoting video content online.
  • Proficient in Adobe Creative Suite: Ability to create graphics and promotional materials.

Benefits

  • Comprehensive medical aid
  • Generous annual leave policy
  • Performance bonuses
  • Team-building retreats

Company Culture

  • Open Communication: We believe in transparency and open discussions within our teams.
  • Diversity and Inclusion: We value diverse perspectives and inclusive practices.
  • Adaptability: We embrace change and adapt to new market trends.
Status: Open