Market Research Analyst in Pretoria

Job Description

We are seeking a detail-oriented Market Research Analyst to join our Pretoria team. The successful candidate will be responsible for conducting market research, analyzing data, and providing actionable insights to support strategic marketing initiatives. If you are passionate about understanding market dynamics and consumer behavior, we want to hear from you!

Responsibilities

• Gather data through various market research techniques including online surveys and focus groups.
• Assist in creating detailed reports based on data analysis.
• Work closely with marketing teams to align research findings with business strategies.
• Identify new market opportunities and provide recommendations.
• Present findings and insights to client stakeholders.
• Evaluate existing marketing strategies based on research data.
• Support senior management in business development initiatives.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master's degree is advantageous

Experience

• 3+ years of experience in market research or analytics

Technical Skills

• Data Analysis
• Microsoft Excel
• Survey Tools

Soft Skills

• Critical Thinking
• Communication

Certifications

• Certified Market Research Analyst (CMRA)

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Experience in statistical software (e.g., SPSS, R): Familiarity with statistical analysis tools to interpret complex data sets.
• Knowledge of digital marketing: Understanding of digital marketing strategies and their impact on market research.

Benefits

• Competitive salary and performance bonuses
• Health insurance and retirement benefits
• Work-life balance initiatives
• Professional development opportunities

Company Culture

• Innovation: We encourage innovative ideas and creative solutions to market challenges.
• Collaboration: A team-oriented environment where collaboration is key to success.
• Growth Mindset: We support professional growth and continuous learning for all staff.