Market Research Analyst

Job Description

Join us as a Market Research Analyst, where you will play a key role in understanding market trends and consumer behaviour. You will utilize data analytics tools and techniques to extract valuable insights that support our strategic initiatives and help shape our marketing strategies.

Responsibilities

• Conduct market research to gather data on consumers and competitors.
• Analyze data using statistical techniques to identify patterns and trends.
• Present findings to stakeholders in a clear and compelling manner.
• Collaborate with marketing teams to develop consumer insights.
• Monitor and report on market trends affecting our industry.
• Assist in developing marketing strategies based on research findings.

Requirements

Education

• Bachelor's degree in Marketing, Business, Economics, or a related field
• Master's degree is advantageous

Experience

• 2-5 years in market research or related fields

Technical Skills

• Data Analysis
• Statistical Software (SPSS, R, etc.)

Soft Skills

• Critical Thinking
• Communication

Certifications

• Professional Researcher Certification (PRC)

Languages

• English: Fluent
• Afrikaans: Basic

Advantageous

• Experience with CRM tools: Familiarity with platforms such as Salesforce to manage customer data.
• Knowledge of digital marketing: Understanding of SEO, SEM, and social media marketing trends.

Benefits

• Competitive salary and performance bonuses
• Medical aid and retirement benefits
• Flexible working hours and remote work options
• Professional development opportunities

Company Culture

• Teamwork: We emphasize collaboration and teamwork to achieve common goals.
• Innovation: Encouraging creativity and innovative solutions in research practices.
• Integrity: We uphold ethical standards in all our research and business practices.