Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will take the lead in crafting comprehensive digital marketing strategies for our East London office. Your expertise will guide our efforts across social media, email, and content campaigns, ensuring we reach our target audience effectively. The role requires analytical thinking, innovative ideas, and a good grasp of market trends and consumer behaviour.

Responsibilities

• Lead the design and execution of comprehensive digital marketing campaigns.
• Utilize analytics tools to track campaign effectiveness and make data-driven decisions.
• Develop SEO strategies to improve organic search rankings.
• Create and manage content for various digital marketing channels.
• Work closely with the team to brainstorm and implement innovative marketing ideas.
• Assist in planning and executing online promotional events.
• Manage relationships with media and external agencies.
• Conduct market research to inform strategies and identify consumer trends.
• Drive engagement by managing social media accounts effectively.
• Collaborate with developers to ensure a robust online presence.

Requirements

Education

• Bachelor's degree in Digital Marketing, Marketing, or related field
• Master's degree is preferred

Experience

• 3+ years of experience in digital marketing

Technical Skills

• Email Marketing
• Social Media Marketing

Soft Skills

• Problem-solving
• Creativity

Certifications

• Certified Digital Marketing Professional (CDMP)
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with Google AdWords: Practical experience with managing paid search campaigns.
• Knowledge of Adobe Creative Suite: Ability to create graphics and visual content for marketing.

Benefits

• Health, dental, and vision coverage
• Performance bonuses based on results
• Annual professional development stipend
• Work from home options available

Company Culture

• Diversity and Inclusivity: We're committed to building a diverse team that brings a variety of perspectives and experiences.
• Work-Life Balance: We value our employees' well-being and provide flexible working conditions.
• Celebration of Success: We celebrate our wins together, fostering a motivating and positive work environment.