Digital Marketing Specialist

Job Description

We are in search of a Digital Marketing Specialist to join our vibrant team in Johannesburg. You will play a key role in developing and implementing marketing strategies to enhance our brand presence and engagement across various digital platforms. The ideal candidate will have a solid background in digital marketing, analytics, and strong communication skills.

Responsibilities

• Design, implement and manage social media strategies.
• Analyze performance data to optimize marketing strategies.
• Conducting market research to inform product and digital marketing decisions.
• Coordinate with external agencies for marketing needs.
• Create compelling content that drives customer engagement.
• Manage online reputation and customer feedback channels.
• Track industry trends and competitor strategies.
• Provide monthly reporting on marketing performance and insights.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree in Marketing is a plus

Experience

• 4-6 years of experience in online marketing

Technical Skills

• Social Media Advertising
• Content Management Systems

Soft Skills

• Data Analysis
• Project Management

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Proficiency in Adobe Creative Suite: Ability to create engaging graphics and visuals for marketing materials.
• Knowledge of A/B testing methodologies: Experience with conducting A/B tests to enhance campaign effectiveness.

Benefits

• Comprehensive medical aid and benefits
• Flexible working hours with family-friendly policies
• Employee training and upskilling initiatives
• Comprehensive access to wellness programs and initiatives

Company Culture

• Inclusivity: We are committed to fostering an inclusive work environment for all employees.
• Continuous Improvement: We continually strive for better ways to serve our customers and ourselves.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for our employees.