Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will lead our efforts to enhance our online presence through innovative marketing strategies. Your role will require you to analyze market trends, optimise our digital content, and engage customers across various platforms. If you're ready for a dynamic environment, apply now!

Responsibilities

• Lead digital marketing projects from conception to execution.
• Optimize website and landing pages for conversion.
• Run A/B testing to improve campaign performance.
• Produce marketing copy for websites, emails, and social media.
• Negotiate partnerships and arrange collaborations with influencers.
• Evaluate customer feedback and apply learnings to marketing efforts.
• Train and mentor junior marketing staff.
• Prepare and manage marketing budgets.

Requirements

Education

• Bachelor's degree in Marketing or a related field
• Master's degree is preferred

Experience

• 3+ years in a digital marketing role

Technical Skills

• Content Management Systems
• PPC Advertising
• Data Analysis Tools

Soft Skills

• Project Management
• Team Leadership

Certifications

• Facebook Blueprint Certification
• Hootsuite Social Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with Adobe Creative Suite: Knowledge of graphic design tools for creating visual content.
• Familiar with A/B testing methodologies: Understanding of A/B testing methods to optimize campaigns.

Benefits

• Comprehensive medical and dental coverage
• Employer-matched retirement plan
• Flexible working timetable
• Professional development opportunities

Company Culture

• Continuous Learning: We promote a culture of learning and personal growth.
• Community Involvement: We are committed to giving back to the community.
• Leadership Development: We invest in developing our employees' leadership skills.