Market Research Analyst

Job Description

As a Market Research Analyst, you'll be at the forefront of our strategic initiatives. Your role will focus on collecting and interpreting data to help guide our business decisions, contributing to the overall success of our projects.

Responsibilities

• Coordinate efforts with sales and marketing for effective data utilization.
• Conduct segmentation analysis to identify target markets effectively.
• Collaborate in the creation of customer personas and journey maps.
• Prepare and maintain documentation of all research activities.
• Assist with budget planning for market research initiatives.
• Review the effectiveness of research approaches and suggest improvements.
• Analyze consumer feedback and suggest actionable improvements to marketing campaigns.
• Organize seminars and training for internal teams on market research tools and methodologies.

Requirements

Education

• Bachelor's in Statistics, Marketing, or Social Sciences
• MBA or similar advanced degree is preferred

Experience

• 3+ years of experience in analyzing market trends and consumer behavior

Technical Skills

• Market Research Techniques
• Excel & SPSS Analytics

Soft Skills

• Critical Thinking
• Presentation Skills

Languages

• English: Fluent

Advantageous

• Familiarity with data management tools: Experience with software tools for data handling and analysis.
• Knowledge of market segmentation strategies: Ability to identify and analyze different market segments.

Benefits

• Salary above market rate
• Comprehensive health and wellness benefits
• Rewards for top performers
• Training and educational support

Company Culture

• Customer-Centric Approach: Our core values are rooted in understanding customer needs for better service.
• Diverse Team: We celebrate diversity and build a team that represents multiple perspectives.
• Continuous Learning: We invest in training and development to promote continuous learning among our teams.