Market Research Analyst

Job Description

We are seeking an analytical and detail-oriented Market Research Analyst to help shape our business strategies. You will harness market trends, conduct competitor analysis, and provide detailed reports to inform decision-making processes.

Responsibilities

• Analyze and interpret market data to guide business decisions.
• Create presentations summarizing research results for stakeholders.
• Engage in competitor benchmarking to assess market position.
• Work closely with marketing to enhance campaign effectiveness.
• Stay updated on industry developments and best practices.

Requirements

Education

• Bachelor's degree in Statistics, Economics, or related field
• Master's degree in a relevant field is preferred

Experience

• 3+ years of experience in a research or analytical role

Technical Skills

• Excel and SQL
• Market Research Techniques

Soft Skills

• Problem Solving
• Team Player

Certifications

• Professional Researcher Certification (PRC)

Languages

• English: Fluent

Advantageous

• Experience with GIS tools: Ability to leverage Geographic Information Systems for market analysis.
• Knowledge of social media analytics: Experience with analyzing social media metrics.

Benefits

• Comprehensive medical aid coverage
• Retirement savings plan with employer matching
• Work-life balance initiatives
• Access to training and skill development
• Professional networking opportunities

Company Culture

• Diversity and Inclusion: We believe in creating a diverse workforce that reflects the society we operate in.
• Employee Well-being: We offer a supportive environment that prioritizes employee health and well-being.
• Ethical Practices: Our company upholds ethical practices in all our research and business dealings.