Social Media Strategist

Job Description

We are seeking a creative and driven Social Media Strategist to join our Durban team. The ideal candidate will excel in developing and executing social media strategies that align with our overall marketing goals. You will be responsible for managing our social media channels, creating engaging content, and analyzing performance metrics to optimize our online presence.

Responsibilities

• Define social media goals that align with business objectives.
• Manage social media budgets and allocate resources efficiently.
• Create visually appealing graphics and videos for campaigns.
• Utilize tools for social media listening and monitoring.
• Generate and curate engaging content that resonates with target audiences.
• Align social media messaging with corporate branding guidelines.
• Support crisis management through effective communication on social channels.
• Review and improve social media policies and procedures.

Requirements

Education

• Bachelor's degree in Communications, Marketing, or Graphic Design
• Advanced degree in a related field is advantageous

Experience

• Minimum 3 years in social media or digital marketing roles

Technical Skills

• SEO Knowledge
• Graphic Design Skills

Soft Skills

• Problem-solving
• Team Collaboration

Certifications

• HubSpot Social Media Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Familiarity with social media management tools: Experience using tools such as Hootsuite, Buffer, or Sprout Social.
• Experience in video content creation: Skilled in producing short videos and reels for social media engagement.

Benefits

• Comprehensive health benefits including dental and vision
• Generous leave policy
• Employee training and development programs
• Fun team-building activities

Company Culture

• Inclusivity: We value diverse perspectives and backgrounds in our team.
• Work-Life Balance: We prioritize a harmonious balance between work and personal life.
• Passionate Team: Our team is passionate about making a difference through digital marketing.