Digital Marketing Specialist

Job Description

Join our dynamic team as a Digital Marketing Specialist in Durban, where you will handle multiple projects and manage our online marketing efforts. Your expertise will help enhance our brand's digital footprint while driving traffic, conversions, and online engagement.

Responsibilities

• Lead initiatives to boost web traffic and improve conversion rates.
• Perform keyword research and stay updated on SEO best practices.
• Develop and manage digital campaigns across various channels.
• Create and manage engaging content for the blog and social media.
• Utilize A/B testing for email campaigns to enhance effectiveness.
• Collaborate with external vendors for advertising and promotions.
• Stay updated on industry trends and emerging technologies.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration

Experience

• 4+ years of experience in digital marketing with a focus on SEO and content creation

Technical Skills

• Email Marketing
• Content Management Systems

Soft Skills

• Analytical Skills
• Teamwork

Certifications

• Google Analytics Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with video marketing: Understanding of video content creation and marketing techniques.
• Knowledge of CRM software: Experience with CRM tools for managing customer relationships.

Benefits

• Comprehensive medical aid coverage
• Annual salary reviews
• Work-from-home flexibility
• Regular team-building events

Company Culture

• Innovation: We encourage creative thinking and innovative solutions to challenges.
• Collaboration: Our team thrives on collaboration, ensuring that everyone's ideas are valued.
• Continuous Learning: We promote an environment of continuous learning and professional growth.