Market Research Analyst

Job Description

We're seeking a Market Research Analyst to join our dynamic team in Durban. This role involves analyzing market trends, consumer behaviour, and competitive activities to provide actionable insights that will guide our clients' marketing strategies. The ideal candidate should have a strong analytical mindset, be data-savvy, and possess excellent communication skills.

Responsibilities

• Analyze consumer preferences and behaviour.
• Prepare presentations of research findings.
• Collaborate with cross-functional teams to integrate market insights.
• Handle data collection through surveys and market research tools.
• Track and report on competitor activities.
• Evaluate the effectiveness of product launches and campaigns.
• Assist in strategic planning with market-based insights.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related field

Experience

• 2-4 years of experience in market research or analysis

Technical Skills

• Statistical Analysis
• Data Visualization Tools
• Market Research Methodologies

Soft Skills

• Analytical Thinking
• Effective Communication
• Team Collaboration

Languages

• English: Fluent

Advantageous

• Experience with advanced analytical tools: Familiarity with tools like SPSS or R for data analysis.
• Knowledge of marketing principles: Understanding of fundamental marketing concepts and strategies.

Benefits

• Competitive salary and performance bonuses
• Medical aid and allowances
• Opportunities for professional development
• Flexible work arrangements

Company Culture

• Innovative Thinking: We encourage out-of-the-box thinking to provide unique solutions for our clients.
• Commitment to Growth: Continuous learning and professional growth are core to our culture.
• Inclusive Environment: Diversity and inclusion are at the heart of our company values.