Digital Marketing Manager

Job Description

We're on the lookout for a talented SEO Specialist to join our vibrant digital marketing team in Durban. In this role, you will play a crucial part in developing and implementing effective SEO strategies to improve website rankings and drive organic traffic. You will collaborate with cross-functional teams to ensure our digital presence is maximized across all platforms. Ideal candidates will have a strong analytical mindset and a keen understanding of SEO tools and methods.

Responsibilities

• Develop and implement comprehensive digital marketing strategies.
• Manage and optimize PPC campaigns to drive traffic and conversions.
• Conduct keyword research to guide content teams and optimize existing content.
• Monitor and analyze website analytics and performance metrics.
• Oversee SEO and SEM strategies to enhance visibility and drive traffic.
• Collaborate with the content team to create engaging and relevant marketing materials.
• Manage social media platforms, creating content and running campaigns.
• Engage with customer feedback and monitor market trends.
• Track ROI of campaigns and report performance metrics to stakeholders.

Requirements

Education

• Bachelor's degree in Marketing, Digital Media, or related field
• Master's degree is preferred

Experience

• 5+ years of experience in digital marketing, preferably in a managerial role

Technical Skills

• SEO
• Google Analytics
• PPC Advertising
• Social Media Marketing
• Content Management Systems

Soft Skills

• Analytical thinking
• Leadership
• Communication
• Creativity

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with Marketing Automation Tools: Hands-on experience with tools such as HubSpot or Marketo.
• Familiarity with HTML/CSS: Basic understanding of HTML/CSS for managing web content.

Benefits

• Comprehensive health and wellness benefits
• Generous paid time off policy
• Professional development opportunities
• Collaborative and supportive work environment

Company Culture

• Innovative Mindset: Our culture thrives on creativity and encourages out-of-the-box thinking that drives success.
• Collaboration: We prioritize team collaboration and fostering a sense of community within our workforce.
• Career Growth: We offer pathways for career growth and continuous professional development.