Social Media Marketing Lead

Job Description

We are seeking an enthusiastic Social Media Marketing Lead to oversee our online presence and strategy. The ideal candidate will craft content, develop campaigns, and engage with our audience on various platforms in a bid to enhance brand awareness.

Responsibilities

• Lead the social media initiatives to foster community engagement.
• Craft creative content calendars for various platforms.
• Implement paid advertising strategies on social media.
• Utilize analytics tools to track engagement metrics.
• Coordinate with graphic designers for visual content.
• Conduct competitor analysis to refine strategies.
• Manage campaigns to drive traffic to websites and landing pages.
• Provide training and mentorship to junior marketing staff.
• Create and manage social media policies and guidelines.
• Report on trends and insights from social media activity.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Postgraduate qualification is a plus

Experience

• 5 years of hands-on experience in running social media strategies across multiple platforms

Technical Skills

• SEO/SEM
• Social Media Advertising

Soft Skills

• Leadership
• Adaptability

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Knowledge of Graphic Design: Experience with tools like Canva or Adobe Creative Suite.
• Proficiency in Social Listening: Understanding of how to engage and react to audience feedback.

Benefits

• Attractive remuneration package
• Comprehensive health and dental cover
• Annual performance bonuses
• Support for continuous learning and career growth

Company Culture

• Inclusivity: We celebrate diversity and are committed to creating an inclusive workplace.
• Work-Life Balance: We advocate for a healthy balance between work and personal life.
• Supportive Leadership: Our leaders are approachable and support the growth of their teams.