SEO Optimization Specialist

Job Description

We are seeking an experienced SEO Optimization Specialist to join our Johannesburg team. The ideal candidate will possess a deep understanding of SEO techniques, analytics, and digital marketing strategies to enhance our online presence and drive traffic.

Responsibilities

• Identify and implement on-page and off-page SEO strategies.
• Utilize SEO tools to analyze website traffic and user engagement.
• Research and track competitor SEO strategies to determine best practices.
• Provide recommendations for content and technical SEO improvements.
• Create and maintain a monthly SEO performance dashboard.
• Collaborate with the marketing team to align SEO strategies with overall marketing initiatives.
• Manage and optimize Google Ads campaigns to align with SEO efforts.
• Conduct A/B testing on landing pages for performance optimization.
• Train and mentor junior SEO team members.
• Develop and maintain relationships with SEO-related partners and vendors.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3-5 years of experience in SEO and content marketing

Technical Skills

• Keyword Research

Soft Skills

• Teamwork

Certifications

• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with HTML/CSS: Basic understanding of HTML and CSS for website optimization.
• Experience in PPC Advertising: Knowledge of managing pay-per-click campaigns to enhance organic traffic.

Benefits

• Medical aid and wellness benefits
• Retirement savings plan
• Work-from-home options
• Performance bonuses

Company Culture

• Inclusive Environment: We pride ourselves on having a diverse workforce and an inclusive atmosphere.
• Innovation Driven: Encouraging creativity and innovation in all our projects.
• Continuous Development: We support the ongoing training and development of our employees.