Digital Marketing Specialist

Job Description

We are seeking a motivated Digital Marketing Specialist to join our team in Durban. You'll be responsible for developing, implementing, and optimizing our digital marketing strategies across various platforms. This role requires a keen understanding of SEO, PPC, and social media marketing to boost brand awareness and drive traffic.

Responsibilities

• Design and manage social media campaigns across various platforms.
• Analyze data from Google Analytics and other tools to inform strategy.
• Create email marketing strategies to enhance customer retention.
• Collaborate with cross-functional teams on projects.
• Utilize marketing automation tools to streamline processes.
• Develop content strategies that align with brand voice and customer needs.
• Lead promotional activities to increase brand awareness.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3+ years of experience in digital marketing or related fields

Technical Skills

• SEO
• PPC Advertising
• Google Analytics
• Social Media Marketing

Soft Skills

• Analytical thinking
• Creativity
• Communication

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with content management systems: Familiarity with platforms such as WordPress or Shopify.
• Knowledge of graphic design tools: Experience using Adobe Creative Suite or similar tools.

Benefits

• Competitive salary package
• Health and wellness benefits
• Flexible working hours
• Opportunities for professional development

Company Culture

• Team Spirit: Our culture emphasizes collaboration and teamwork, ensuring every voice is heard.
• Innovation: We foster a creative environment where new ideas are welcomed and encouraged.