SEO Specialist

Job Description

As an SEO Specialist at Innovative Marketing Solutions in Pretoria, you will play a key role in optimizing our clients’ websites to rank higher on search engines. Collaborating with designers and content creators, you will develop and implement SEO strategies that drive traffic and improve conversion rates.

Responsibilities

• Analyze competitors’ SEO strategies and identify areas for improvement.
• Enhance existing content based on performance metrics and SEO analysis.
• Support the marketing team in developing SEO-rich content strategies.
• Identify and address technical SEO issues that may impact site performance.
• Engage with clients to understand their business needs and SEO goals.
• Adapt SEO strategies based on changing search engine algorithms.
• Conduct regular audits of websites to ensure compliance with best practices.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree is a plus

Experience

• 3-5 years of experience in SEO with a proven track record of improving website traffic

Technical Skills

• Link Building
• Local SEO

Soft Skills

• Problem-solving

Languages

• English: Fluent

Advantageous

• Knowledge of HTML/CSS: Basic understanding of HTML/CSS can be beneficial for SEO tasks.
• Experience in Social Media Marketing: Familiarity with social media strategies and their impact on SEO.

Benefits

• Comprehensive health insurance
• Remote work options
• Paid time off and holidays
• Retirement savings plan

Company Culture

• Learning and Growth: We provide continuous learning opportunities to ensure our team stays ahead in the industry.
• Work-Life Balance: We prioritize work-life balance for our employees to maintain well-being and productivity.