Market Research Analyst

Job Description

We are seeking a detail-oriented Market Research Analyst to join our Pretoria team. In this role, you will be responsible for collecting, analyzing, and interpreting data related to market trends and consumer preferences.

Responsibilities

• Develop research methodologies and frameworks for projects.
• Conduct interviews and focus groups to gather qualitative data.
• Collaborate with external partners for broader research initiatives.
• Utilize advanced analytics tools for data interpretation.
• Prepare and present findings to stakeholders and clients.
• Ensure data integrity and confidentiality throughout the research process.

Requirements

Education

• Bachelor's degree in a relevant field, such as Marketing or Economics
• Higher qualification (Master's degree) is a plus

Experience

• 4+ years of experience in market research or consumer insights

Technical Skills

• Statistical Software
• Research Design

Soft Skills

• Attention to Detail
• Team Player

Languages

• English: Fluent

Advantageous

• Experience with social media analytics: Familiarity with analytics tools for measuring social media performance.
• Understanding of consumer psychology: Insight into consumer behavior and motivations is a plus.

Benefits

• Comprehensive health benefits including dental and vision
• Employee wellness programs and support
• Opportunities for skill training and advancement
• Work-life balance initiatives

Company Culture

• Continuous Improvement: We foster a culture of learning and support personal and professional development for all employees.
• Respect and Integrity: We uphold the highest standards of integrity and respect in all our interactions.
• Sustainability: Our commitment to sustainable practices is reflected in our research approaches and business operations.