Market Research Analyst

Job Description

We are seeking a Market Research Analyst to join our team in Pretoria. You will be responsible for analyzing market trends and consumer behaviour to provide actionable insights to our clients. The ideal candidate will have a keen analytical mind, excellent communication skills, and a passion for understanding consumer needs.

Responsibilities

• Gather and analyze data on consumers and competitors to understand market trends.
• Develop surveys and questionnaires to gather consumer insights.
• Present findings in a clear and compelling manner to drive actionable strategies.
• Support the marketing team with analysis for campaigns and product launches.
• Conduct secondary research and utilize online databases for data enrichment.
• Identify customer needs and market gaps to recommend new products or services.

Requirements

Education

• Bachelor's degree in Marketing, Business, Statistics, or related field
• Master's degree in a related field is preferred

Experience

• 3-5 years of experience in consumer analytics or market research

Technical Skills

• SPSS or R
• Survey Design

Soft Skills

• Critical Thinking
• Team Collaboration

Certifications

• Certified Market Research Analyst (CMRA)
• Data Science Certification (optional)

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Experience with Predictive Analytics: Familiarity with predictive modeling techniques in market research.
• Proficiency in JiRA or Trello: Experience using project management tools to collaborate with teams.

Benefits

• Competitive salary package
• Health and wellness benefits including medical aid and gym membership
• Generous leave policy with paid time off
• Professional development and training opportunities

Company Culture

• Innovation: We foster a culture of creativity and innovation, encouraging fresh ideas to improve our processes.
• Team Spirit: We believe in working collaboratively, where every team member's contribution is valued.
• Open Communication: We maintain an open-door policy where all employees are encouraged to share their ideas and feedback.