Market Research Analyst

Job Description

We are seeking a Market Research Analyst to join our team in Pretoria. You will be responsible for analyzing market trends and consumer behaviour to provide actionable insights to our clients. The ideal candidate will have a keen analytical mind, excellent communication skills, and a passion for understanding consumer needs.

Responsibilities

• Conduct market research to identify potential customers and market trends.
• Analyze data to derive insights into consumer preferences and behaviours.
• Prepare detailed reports and presentations for internal and external stakeholders.
• Collaborate with marketing and sales teams to align research findings with ongoing strategies.
• Utilize statistical methods to interpret data sets to ensure research accuracy.
• Monitor competitor activities and gather insights to support strategic decision-making.

Requirements

Education

• Bachelor's degree in Marketing, Business, Statistics, or related field
• Master's degree in a related field is preferred

Experience

• 3-5 years of experience in consumer analytics or market research

Technical Skills

• SPSS or R
• Survey Design

Soft Skills

• Critical Thinking
• Team Collaboration

Certifications

• Certified Market Research Analyst (CMRA)
• Data Science Certification (optional)

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Experience with Data Visualization Tools: Preferably familiar with tools like Tableau or Power BI for presenting data.
• Knowledge of Digital Marketing: Understanding of digital marketing trends and their impact on consumer behaviour.

Benefits

• Competitive salary package
• Health and wellness benefits including medical aid and gym membership
• Generous leave policy with paid time off
• Professional development and training opportunities

Company Culture

• Innovation: We foster a culture of creativity and innovation, encouraging fresh ideas to improve our processes.
• Team Spirit: We believe in working collaboratively, where every team member's contribution is valued.
• Open Communication: We maintain an open-door policy where all employees are encouraged to share their ideas and feedback.