Market Research Analyst

Job Description

We are seeking a Market Research Analyst to join our team in Pretoria. You will be responsible for analyzing market trends and consumer behaviour to provide actionable insights to our clients. The ideal candidate will have a keen analytical mind, excellent communication skills, and a passion for understanding consumer needs.

Responsibilities

• Analyze market data and provide reports to inform strategic marketing decisions.
• Develop recommendations based on consumer research findings.
• Engage in regular conversations with clients to understand their needs for future improvements.
• Collaborate with various teams to ensure research aligns with company goals.
• Utilize advanced statistical tools and software for data analysis.
• Stay updated on industry trends and best practices in market research.

Requirements

Education

• Bachelor's degree in Marketing, Business, Statistics, or related field
• Master's degree in a related field is preferred

Experience

• 3-5 years of experience in consumer analytics or market research

Technical Skills

• SPSS or R
• Survey Design

Soft Skills

• Critical Thinking
• Team Collaboration

Certifications

• Certified Market Research Analyst (CMRA)
• Data Science Certification (optional)

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Experience with Predictive Analytics: Familiarity with predictive modeling techniques in market research.
• Proficiency in JiRA or Trello: Experience using project management tools to collaborate with teams.

Benefits

• Comprehensive medical coverage
• Annual performance bonuses
• Flexible working hours with remote options available
• Opportunities for skill enhancement through training workshops

Company Culture

• Continuous Improvement: We are committed to continuous learning and improvement, both as individuals and as an organization.
• Diversity and Inclusion: We embrace a diverse workforce and are committed to creating an inclusive environment for all.
• Social Responsibility: We actively engage in initiatives that give back to the community and uphold sustainability practices.