Market Research Analyst

Job Description

Join our dynamic team as a Market Research Analyst in Port Elizabeth! This role will involve gathering market intelligence and producing actionable insights to support our strategic decision-making. You will conduct surveys and focus groups, analyze data to uncover trends, and present findings to stakeholders.

Responsibilities

• Analyze market data and consumer preferences to drive strategic decisions.
• Design and implement market research studies.
• Generate visual representations of data findings for presentations.
• Assess the effectiveness of marketing strategies based on data analysis.
• Provide actionable insights to improve customer experience and product development.

Requirements

Education

• Master's degree in Marketing or Business is a plus

Experience

• 4+ years of experience in market research or analytics

Technical Skills

• Market Research Tools
• Survey Methodology

Soft Skills

• Teamwork
• Time Management

Languages

• English: Fluent

Advantageous

• Familiarity with CRM software: Experience using CRM tools to gather consumer data.
• Previous experience in consumer goods market research: Prior experience working with consumer goods companies is an advantage.

Benefits

• Medical aid and wellness programs
• Generous leave policy
• Flexible working hours
• Opportunities for career development

Company Culture

• Innovation: We encourage forward-thinking and innovative ideas in our projects.
• Team Spirit: Our work environment values teamwork, collaboration, and mutual support.
• Diversity and Inclusion: We are committed to creating a diverse workplace where everyone feels welcome.