Digital Marketing Specialist

Job Description

We are looking for a Digital Marketing Specialist to join our dynamic team in Cape Town. The ideal candidate will have a robust understanding of digital marketing strategies, including SEO, PPC, and social media campaigns. The role will require creativity and analytical thinking to drive brand engagement and increase online visibility.

Responsibilities

• Lead the creation and execution of digital marketing plans.
• Conduct keyword research to drive content strategy.
• Monitor social media trends and adjust marketing strategies accordingly.
• Create engaging content for social media, email campaigns, and the company website.
• Collaborate with product and sales teams to generate leads.

Requirements

Education

• Bachelor's degree in Marketing, Advertising, or related field
• Master's degree is preferred

Experience

• 5 years of hands-on experience in digital marketing

Technical Skills

• Content Marketing
• Email Marketing

Soft Skills

• Project Management
• Team Leadership

Certifications

• HubSpot Inbound Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with Marketing Automation Tools: Familiarity with tools like HubSpot or Mailchimp.
• Proficiency in Graphic Design Software: Experience in using tools such as Adobe Creative Suite for content creation.

Benefits

• Comprehensive medical insurance
• Pension fund with employer contribution
• Hybrid work model with flexible hours
• Access to training and development resources

Company Culture

• Diversity and Inclusion: Our workplace values diversity, ensuring everyone feels included and empowered.
• Employee Well-being: We prioritize the well-being of our employees, offering wellness resources and support.
• Fun Work Atmosphere: We believe in a fun office culture that motivates and inspires collaboration.