Digital Marketing Manager

Job Description

We are seeking a skilled Digital Marketing Manager to join our vibrant team in Johannesburg. The ideal candidate will be responsible for planning and executing marketing campaigns that drive online presence and engagement. You'll lead a team to develop innovative strategies, optimize digital channels, and analyze performance metrics to ensure the success of our marketing initiatives.

Responsibilities

• Create and implement comprehensive digital marketing campaigns that align with company goals.
• Conduct keyword research and optimize website content for search engines.
• Manage the company’s online reputation and monitor customer feedback across platforms.
• Collaborate with cross-functional teams to ensure cohesive marketing efforts.
• Use analytics tools to track and report on campaign performance.
• Develop engaging content for blogs, social media, and other digital platforms.
• Lead the development of landing pages and optimize user experience.
• Organize digital events and webinars to enhance brand engagement.
• Identify partnership opportunities to broaden marketing reach.

Advantageous

• Experience with PPC advertising: Hands-on experience managing pay-per-click advertising campaigns.
• Knowledge of graphic design: Basic skills in graphic design to create visuals for campaigns.

Benefits

• Competitive salary package with performance bonuses
• Health insurance and wellness benefits
• Flexible working hours
• Opportunities for professional development

Company Culture

• Innovation: We encourage creativity and innovative thinking within our team.
• Collaboration: Our team works closely together, fostering a collaborative environment.
• Growth Orientation: We value personal and professional growth and provide opportunities for improvement.