Digital Marketing Specialist

Job Description

We are excited to welcome a Digital Marketing Specialist to our Johannesburg team! This role requires a deep understanding of digital marketing trends and the ability to create effective strategies that engage and convert target audiences.

Responsibilities

• Design and execute social media marketing campaigns.
• Optimize conversion rates through A/B testing and innovative techniques.
• Collaborate with cross-functional teams on marketing projects.
• Maintain the marketing calendar and ensure all deadlines are met.
• Provide insights and recommendations based on performance metrics.
• Support content development for various digital marketing channels.

Requirements

Education

• Bachelor's degree in Digital Marketing or relevant field
• Master's degree in Marketing is preferred

Experience

• 4+ years of experience in digital marketing

Technical Skills

• Email Marketing
• Analytics Tools

Soft Skills

• Teamwork
• Adaptability

Certifications

• Google Analytics Certification
• Facebook Blueprint Certification

Languages

• English: Fluent
• Afrikaans: Intermediate

Advantageous

• Experience in e-commerce marketing: Understanding of e-commerce platforms and digital sales strategies.
• Knowledge of CRM systems: Familiarity with customer relationship management systems.

Benefits

• Comprehensive health insurance
• Paid time off and holidays
• Access to training and development programs
• Work-life balance initiatives

Company Culture

• Collaboration: Teamwork is at the heart of our success, promoting open communication.
• Employee Well-being: We prioritize the health and happiness of our employees.
• Sustainability Focus: Committed to sustainable practices that benefit the environment.