SEO Specialist

Job Description

We are on the lookout for an SEO Specialist to amplify our digital marketing efforts. As part of our enthusiastic team, you will implement innovative strategies to improve organic search rankings and drive website traffic.

Responsibilities

• Develop and implement comprehensive SEO strategies that drive organic traffic growth.
• Conduct SEO audits to identify improvement areas within our websites.
• Monitor, analyze, and report on performance metrics such as CTR, keyword rankings, and conversion rates.
• Collaborate with the marketing team to support ongoing content development and optimization.
• Utilize Google Analytics and other tools to track SEO performance and make data-driven recommendations.
• Stay current with emerging SEO trends and perform competitive analysis.
• Educate other team members on SEO best practices and strategies.

Requirements

Education

• Bachelor's degree in Digital Marketing or a similar field
• A master's degree would be advantageous

Experience

• 5+ years of progressive experience in SEO and digital marketing

Technical Skills

• Keyword Research
• Content Optimization

Soft Skills

• Problem-solving
• Presentation Skills

Certifications

• HubSpot Inbound Marketing Certification
• Certified SEO Professional

Languages

• English: Fluent

Advantageous

• Experience in A/B Testing: Capable of conducting A/B tests for determining optimal content strategies.
• Knowledge of Local SEO: Experience optimizing for local search results in Johannesburg.

Benefits

• Comprehensive health benefits
• Incentive programs for performance achievement
• Work-life balance with flexible scheduling
• Training workshops for upskilling

Company Culture

• Continuous Improvement: We prioritize continuous improvement, investing in training and development for our staff.
• Work-Life Balance: We promote a healthy work-life balance that allows our employees to thrive both personally and professionally.
• Employee Recognition: We celebrate our employees' achievements and foster a culture of recognition and appreciation.