Digital Marketing Specialist

Job Description

We are seeking a dynamic Digital Marketing Specialist to join our vibrant team in Johannesburg. The ideal candidate should possess a strong understanding of digital marketing strategies, including SEO, SEM, content marketing, and social media management. You will be responsible for developing and optimizing online marketing campaigns, monitoring performance metrics, and enhancing our brand presence across various digital platforms.

Responsibilities

• Design and execute digital marketing strategies that increase engagement.
• Conduct testing and a/b analysis to enhance marketing efforts.
• Develop relevant content for various audience segments.
• Utilize analytics tools to track and report on performance.
• Work with sales and product teams to align marketing efforts.
• Create brand awareness through online community engagement.
• Provide training and support for team members on digital tools.
• Manage budgets and allocate resources effectively.
• Lead the development of marketing content like blogs and videos.
• Identify and manage digital influencers and affiliations.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Certifications in digital marketing are preferred

Experience

• 4-6 years of direct digital marketing experience

Technical Skills

• Email Marketing
• Content Management Systems

Soft Skills

• Project Management
• Public Speaking

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience in eCommerce marketing: Skills in managing marketing strategies for eCommerce platforms.
• Proficiency in data analytics tools: Familiarity with analytical software to track campaign performance.

Benefits

• Health, dental, and vision plans
• Performance bonuses based on metrics
• Work-life balance initiatives
• Ongoing training and development programs

Company Culture

• Learning Environment: Continuous learning and training opportunities available.
• Employee Recognition: We celebrate our employees' successes and contributions.
• Community Engagement: Encouraging involvement in local initiatives and volunteerism.