Digital Marketing Specialist

Job Description

We are on the lookout for a passionate Digital Marketing Specialist to join our vibrant team in Johannesburg. The ideal candidate will have a wealth of experience in creating and executing successful digital marketing campaigns. You will be responsible for managing our online presence across various platforms, optimizing content for SEO, and driving engagement through strategic social media marketing initiatives.

Responsibilities

• Plan and coordinate digital marketing initiatives and campaigns.
• Optimize website content for improved search rankings and user experience.
• Develop and execute creative strategies for social media platforms.
• Monitor and evaluate campaign effectiveness, adjusting strategies as needed.
• Collaborate on content creation across various channels.
• Manage and analyse marketing budgets and expenditures.
• Engage with customers through feedback and surveys to improve satisfaction.
• Evaluate competitors’ online strategies to refine our approach.
• Participate in brainstorming sessions to enhance marketing tactics.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3-5 years of experience in a similar role

Technical Skills

• SEO
• Social Media Strategy
• Email Campaign Management

Soft Skills

• Problem-solving
• Teamwork

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Experience with CRM software: Familiarity with systems like HubSpot or Salesforce to manage customer relationships.
• E-commerce experience: Prior experience in an e-commerce setting is considered advantageous.