SEO/SEM Specialist

Job Description

We are looking for an SEO/SEM Specialist who excels in driving online traffic through search engine optimization and paid search campaigns. Your expertise will help clients achieve their online marketing goals effectively.

Responsibilities

• Analyze website traffic and user behavior for optimization.
• Manage budgets and bids for PPC advertising.
• Perform comprehensive SEO audits and implement best practices.
• Develop strategies to improve organic search rankings.
• Liaise with graphic designers for creative visual campaigns.
• Utilize Google Analytics to track performance metrics.
• Identify opportunities for improving website conversion rates.
• Work with external vendors for various SEO and SEM projects.
• Provide training on SEO best practices to team members.
• Develop comprehensive monthly reports for clients.

Requirements

Education

• Bachelor’s degree in Digital Marketing or relevant field

Experience

• 3-5 years of hands-on experience in SEO/SEM

Technical Skills

• PPC Management
• Keyword Research

Soft Skills

• Critical Thinking
• Collaboration

Certifications

• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Knowledge of Local SEO Strategies: Experience in local SEO and optimizing content for local businesses.
• Previous Agency Experience: Candidates with agency experience will be prioritized.

Benefits

• Comprehensive medical cover
• Performance bonuses
• Annual training budget for professional growth
• Team-building activities and outings

Company Culture

• Continuous Improvement: We are committed to improving our processes for better efficiency.
• Inclusivity: We strive to create a diverse and inclusive work environment.
• Active Learning: Learning opportunities are actively promoted within the team.