Product Marketing Manager

Job Description

We are seeking a dynamic Product Marketing Manager to lead our marketing efforts in Durban. The successful candidate will be responsible for crafting product positioning strategies, conducting market research, and collaborating with cross-functional teams to drive product demand. Ideal candidates are strategic thinkers with a strong understanding of market trends and customer needs.

Responsibilities

• Craft targeted marketing campaigns to drive product engagement and sales.
• Oversee the development of marketing materials and product specifications.
• Monitor competitive landscape and adjust strategies accordingly.
• Work with the sales team to empower them with marketing tools and support.
• Present key findings and insights to stakeholders to drive informed decision-making.

Requirements

Education

• Bachelor's degree in Business or Marketing
• Master's degree or MBA is preferred

Experience

• 3+ years of experience in product marketing or consumer-focused roles

Technical Skills

• Campaign Management
• Digital Marketing

Soft Skills

• Communication
• Analytical Skills

Certifications

• HubSpot Inbound Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Familiarity with UX/UI principles: Understanding user experience and interface design principles.
• Analytical experience with Google Analytics or similar tools: Ability to analyze user data to optimize marketing efforts.

Benefits

• Extensive health insurance plans
• Employee assistance programs for well-being
• Work-life balance initiatives
• Training budget for skill enhancement

Company Culture

• Innovation-driven: We focus on innovative solutions that drive the business forward.
• Supportive Team Culture: We encourage open communication and support each other in our goals.
• Passion for Excellence: We pursue excellence in all our endeavors.