Customer Insights Specialist

Job Description

We are looking for a Customer Insights Specialist to lead our analytics efforts in Sandton. In this role, you'll analyse consumer data and trends to inform our marketing strategies and drive customer engagement. Ideal candidates will have a solid background in data analysis and a passion for understanding consumer behaviour.

Responsibilities

• Analyse consumer feedback and market data to inform strategic decisions.
• Work alongside cross-functional teams to implement actionable insights.
• Prepare comprehensive reports and presentations for management.
• Predict future trends and customer behaviours based on historical data.
• Monitor competitor activities and market conditions.
• Drive customer segmentation initiatives to enhance targeting.

Requirements

Education

• Bachelor's degree in a related field
• Master's degree in Marketing or Business Analytics is a plus

Experience

• 3+ years of experience in a similar role

Technical Skills

• Data Management
• Qualitative Research Techniques

Soft Skills

• Critical Thinking
• Teamwork

Languages

• English: Fluent
• Setswana: Conversational

Advantageous

• Proficiency in SQL: Strong SQL skills for querying databases and managing data.
• Certification in Market Research: Relevant certifications in market research methodologies are advantageous.

Benefits

• Comprehensive medical aid and pension contributions
• Training and development programs
• Work-life balance initiatives
• Employee recognition programs

Company Culture

• Continuous Improvement: We are committed to continuous improvement and professional development.
• Team Spirit: We foster a sense of community and encourage teamwork.
• Respect and Trust: We build our culture on respect and trust within our teams.