Digital Marketing Specialist

Job Description

We are seeking a creative and results-oriented Digital Marketing Specialist to join our Johannesburg team. The ideal candidate will be responsible for developing and implementing creative marketing strategies to increase online presence and drive customer engagement. You will leverage various digital channels including social media, email marketing, and SEO to enhance brand visibility and generate leads.

Responsibilities

• Coordinate with cross-functional teams to align marketing strategies with business goals.
• Monitor and respond to online reviews and customer feedback across platforms.
• Utilize analytics tools to track website traffic and user interaction.
• Identify opportunities for growth through digital channels, including partnerships.
• Facilitate online workshops or webinars to promote brand education.
• Engage in continuous learning to stay ahead in the digital marketing field.

Requirements

Education

• Bachelor's degree in Digital Marketing is preferred

Experience

• 3+ years of experience in digital marketing

Technical Skills

• Email Marketing
• Content Creation

Soft Skills

• Teamwork
• Time Management

Languages

• English: Fluent

Advantageous

• Familiarity with graphic design software: Ability to use Adobe Creative Suite tools for content creation.
• Experience with influencer marketing: Proven track record of successful influencer partnership campaigns.

Benefits

• Comprehensive health coverage
• Employee wellness programs
• Work-from-home flexibility
• Tuition reimbursement for continuing education

Company Culture

• Professional Growth: We invest in our people by offering opportunities for training and advancement.
• Work-life Balance: We value the well-being of our employees and promote a healthy work-life balance.
• Community Engagement: We actively support community initiatives and encourage employees to get involved.