Digital Marketing Manager

Job Description

We are looking for a Digital Marketing Manager to spearhead our marketing strategies and enhance our online presence. The ideal candidate will have a strong background in digital marketing, including SEO, SEM, and content management.

Responsibilities

• Define digital marketing goals and KPIs for campaigns.
• Monitor web analytics and adjust strategies accordingly.
• Foster relationships with influencers and partners.
• Implement A/B testing to optimize campaigns.
• Provide mentorship and guidance to junior marketing staff.
• Coordinate events and webinars to promote our brand.
• Utilize CRM systems to manage customer interactions.
• Work closely with sales teams to align marketing efforts.
• Prepare and present marketing reports to senior management.
• Supervise the implementation of marketing automation tools.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master's degree is a plus

Experience

• 5+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• Content Management Systems (CMS)
• PPC Advertising

Soft Skills

• Creative Thinking
• Analytical Skills
• Communication Skills

Certifications

• Google Ads Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Experience with digital marketing tools such as Hootsuite and SEMrush: Hands-on experience with leading tools to enhance marketing efforts.
• Project management skills: Ability to lead projects and coordinate resources effectively.

Benefits

• Competitive salary with performance bonuses
• Health insurance and wellness programs
• Flexible work hours and remote work options
• Opportunity for professional development and training

Company Culture

• Innovation: We encourage new ideas and creative approaches to help drive our marketing strategies.
• Inclusivity: Our team values diversity and fosters an inclusive environment where everyone can thrive.
• Continuous Improvement: We believe in continuous learning and provide ample opportunities for professional growth.