Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our dynamic team in Durban. The ideal candidate will have a strong foundation in digital marketing strategies, including SEO, PPC, content marketing, and social media management. You will play a crucial role in driving online engagement and brand awareness.

Responsibilities

• Design and implement online marketing strategies to attract customers.
• Create high-quality content for various platforms, including blogs and social media.
• Monitor SEO performance and adjust strategies as necessary.
• Conduct A/B testing for marketing campaigns to gauge effectiveness.
• Provide monthly reports on marketing performance metrics.
• Engage with the online community and respond to inquiries.
• Collaborate with external vendors for specialized marketing services.

Requirements

Education

• Bachelor's degree in Marketing or a related field

Experience

• Proven track record in managing successful digital marketing campaigns.

Technical Skills

• PPC Advertising
• Content Marketing

Soft Skills

• Analytical Thinking
• Teamwork

Certifications

• Facebook Blueprint Certification
• Hootsuite Social Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with graphic design tools: Familiarity with tools like Canva or Adobe Creative Suite for creating marketing materials.
• Understanding of web development basics: Knowledge of HTML/CSS basics to assist with website updates.

Benefits

• Comprehensive health, dental, and vision coverage
• Flexible working hours
• Employee wellness programs
• Annual performance bonuses

Company Culture

• Continuous Learning: We support continuous learning and development through workshops and training.
• Employee Recognition: We recognize and reward our employees for their hard work and achievements.
• Work-Life Balance: We respect our employees’ time and support a healthy work-life balance.