Digital Marketing Specialist

Job Description

We are seeking a talented Digital Marketing Specialist to drive our marketing initiatives in Durban. The ideal candidate will be responsible for developing and executing effective digital marketing campaigns across various platforms.

Responsibilities

• Craft and execute digital marketing plans that align with business goals.
• Manage and grow brand presence on social media channels.
• Conduct A/B testing to enhance marketing effectiveness.
• Establish and maintain relationships with partners and influencers.
• Evaluate competitors and market trends to inform strategies.
• Implement PPC campaigns and manage budget allocations.
• Cooperate with sales teams to support lead generation initiatives.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field
• Certifications in digital marketing are beneficial

Experience

• 4+ years of experience in digital marketing roles

Technical Skills

• Content Marketing
• PPC Advertising

Soft Skills

• Project Management
• Team Collaboration

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience in video marketing: Knowledge of video production and marketing strategies.
• Familiarity with CRM tools: Understanding of customer relationship management systems.

Benefits

• Attractive remuneration package
• Comprehensive health insurance
• Training and development programs
• Hybrid working options

Company Culture

• Continuous Learning: We invest in our employees' growth and offer ongoing training opportunities.
• Work-Life Balance: We prioritize work-life balance and support flexible working arrangements.