Product Marketing Manager

Job Description

We are seeking a passionate Product Marketing Manager to join our vibrant team in Johannesburg. This role involves the development and execution of strategic marketing plans that drive product awareness and enhance customer engagement. The ideal candidate will have a strong understanding of market research, competitive analysis, and be able to effectively communicate product benefits to stakeholders.

Responsibilities

• Develop and implement comprehensive marketing strategies for product launch and growth.
• Conduct market and competitor analyses to identify trends and insights.
• Collaborate with sales to create effective sales tools and resources.
• Manage and coordinate product marketing campaigns and promotions.
• Work closely with cross-functional teams to ensure coherent product messaging.
• Monitor product performance and provide recommendations for improvement.
• Prepare and deliver presentations to key stakeholders and customers.

Requirements

Education

• Bachelor's degree in Marketing or Communication
• MBA or Marketing certification is a plus

Experience

• Minimum of 5 years experience in a marketing role

Technical Skills

• Analytical Skills
• SEO/SEM Proficiency

Soft Skills

• Team Leadership
• Adaptability

Languages

• English: Fluent

Advantageous

• Familiarity with CRM tools: Experience using CRM systems to track and manage customer relationships.
• Strong understanding of B2B marketing: Knowledge of strategies tailored to business clients.

Benefits

• Competitive salary with performance bonuses
• Health and retirement benefits
• Work-from-home flexibility
• Professional development opportunities

Company Culture

• Team Spirit: We believe in a collaborative work environment where everyone's opinions matter.
• Continuous Improvement: Our employees are encouraged to further their skills and knowledge.
• Inclusivity: We celebrate diversity and strive to create an inclusive workplace.