Product Marketing Manager

Job Description

We are seeking a passionate Product Marketing Manager to join our vibrant team in Johannesburg. This role involves the development and execution of strategic marketing plans that drive product awareness and enhance customer engagement. The ideal candidate will have a strong understanding of market research, competitive analysis, and be able to effectively communicate product benefits to stakeholders.

Responsibilities

• Oversee the creation of marketing collateral, including brochures, and digital content.
• Conduct webinars and workshops to showcase product features and benefits.
• Collaborate with the product development team for continuous product improvement.
• Conduct competitive benchmarking to adjust marketing strategy accordingly.
• Representation of the company at industry events and trade shows.

Requirements

Education

• Bachelor's degree in Marketing or Communication
• MBA or Marketing certification is a plus

Experience

• Minimum of 5 years experience in a marketing role

Technical Skills

• Analytical Skills
• SEO/SEM Proficiency

Soft Skills

• Team Leadership
• Adaptability

Languages

• English: Fluent

Advantageous

• Experience in launching new products: Demonstrated ability to successfully bring new products to market.
• Knowledge of social media marketing: Experience driving product awareness through social platforms.

Benefits

• Attractive salary with annual bonuses
• Comprehensive health benefits
• Flexible work arrangements
• Funding for training and development courses

Company Culture

• Innovation Driven: We value creativity and encourage new ideas to drive our success.
• Mentorship: Our employees enjoy mentorship programs to support their career growth.
• Community Engagement: We actively participate and contribute to our local communities.