Public Relations Officer

Job Description

We are looking for a passionate Public Relations Officer to join our Johannesburg team. The ideal candidate will be responsible for creating and maintaining a positive public image for our clients, developing media relations, and managing communications strategies. Your expertise in PR will help facilitate effective communication between our clients and the public.

Responsibilities

• Craft and shape the public narrative for clients.
• Liaise with journalists and media houses for coverage opportunities.
• Plan and execute public events to highlight client brand activities.
• Research and analyze market trends to inform PR strategies.
• Draft media policy and communication guidelines for clients.
• Provide communications support during press events and client launches.
• Conduct interviews and produce engaging content for media consumption.
• Facilitate training sessions for clients on media engagement.

Requirements

Education

• Bachelor's degree in Marketing or Public Relations
• Postgraduate qualification is an advantage

Experience

• 5+ years of experience in public relations or communications

Technical Skills

• Digital Marketing
• Event Management

Soft Skills

• Adaptability
• Negotiation Skills

Certifications

• Certified Public Relations Professional (CPRP)
• Digital Marketing Certified Associate (DMCA)

Languages

• English: Fluent

Advantageous

• Knowledge of SEO best practices: Optimize content for search engines to improve visibility.
• Strong networking skills: Ability to build and maintain contacts within the media industry.

Benefits

• Comprehensive health and wellness benefits
• Work-life balance initiatives
• Annual performance bonuses
• Ongoing training and development programs

Company Culture

• Continuous Learning: We support our team's growth through ongoing training and resources.
• Empowerment: We empower employees to take initiative and lead projects.
• Community Engagement: We actively participate in community support initiatives.