Market Research Analyst

Job Description

We are seeking a skilled Market Research Analyst to join our team in Johannesburg. In this role, you will be responsible for gathering and analysing market data to inform business strategies. You will work closely with different departments to identify market trends and customer preferences, providing actionable insights that drive growth. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a passion for data-driven decision making.

Responsibilities

• Research customer requirements and behaviour to inform product development.
• Create comprehensive reports detailing market conditions and trends.
• Provide support to product launches via market insights.
• Collaborate with sales teams to gather feedback and market perceptions.
• Maintain a database of market intelligence and consumer data.
• Assist in promotional material development based on research.
• Monitor market developments to inform future strategy.
• Present findings to senior leadership to guide strategic direction.

Requirements

Education

• Bachelor's degree in Business Administration, Statistics or related field
• MBA for advanced roles preferred

Experience

• 3+ years of experience in market analysis or consumer insights

Technical Skills

• Market Research Techniques
• Microsoft Office Suite

Soft Skills

• Teamwork
• Attention to Detail

Certifications

• Certified Market Research Analyst
• Data Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience in digital marketing analytics: Knowledge of digital marketing metrics to inform market strategies.
• Proficiency in R or Python for data analysis: Advanced skills in programming languages used for statistical analysis.

Benefits

• Comprehensive medical aid plan
• Flexible working hours
• Career development support
• Employee discounts on services

Company Culture

• Continuous Improvement: We strive for excellence and are always looking for ways to improve our processes.
• Diversity: Truly valuing diversity in our teams promotes creativity and innovation.
• Learning Opportunities: Offering training sessions and workshops to promote personal growth.