Market Research Analyst

Job Description

We are seeking a skilled Market Research Analyst to join our team in Johannesburg. In this role, you will be responsible for gathering and analysing market data to inform business strategies. You will work closely with different departments to identify market trends and customer preferences, providing actionable insights that drive growth. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a passion for data-driven decision making.

Responsibilities

• Conduct market analysis to identify new opportunities for growth.
• Gather data on consumers, competitors, and market trends.
• Prepare detailed reports and presentations for stakeholders.
• Collaborate with marketing teams to refine product positioning.
• Analyse data using statistical tools and software.
• Monitor and forecast marketing and sales trends.
• Provide recommendations based on research findings.
• Assist in developing marketing strategies based on consumer insights.

Requirements

Education

• Bachelor's degree in Business Administration, Statistics or related field
• MBA for advanced roles preferred

Experience

• 3+ years of experience in market analysis or consumer insights

Technical Skills

• Market Research Techniques
• Microsoft Office Suite

Soft Skills

• Teamwork
• Attention to Detail

Certifications

• Certified Market Research Analyst
• Data Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience in digital marketing analytics: Knowledge of digital marketing metrics to inform market strategies.
• Proficiency in R or Python for data analysis: Advanced skills in programming languages used for statistical analysis.

Benefits

• Competitive salary and performance bonuses
• Health and wellness benefits
• Generous annual leave
• Opportunities for professional development

Company Culture

• Teamwork: We believe in collaboration and foster a supportive work environment.
• Innovation: Encouraging new ideas and innovative approaches to market challenges.
• Integrity: Maintaining honesty as core to our ethos and commitments.