Market Research Analyst

Job Description

As a Market Research Analyst, you will delve into market analysis to provide key insights and help shape our business strategy. This role requires a blend of critical thinking, statistical knowledge, and marketing expertise to foster informed decision-making.

Responsibilities

• Lead market analysis projects from initiation to completion.
• Conduct SWOT analysis to evaluate market positioning.
• Collaborate with cross-functional teams to enhance product offerings.
• Maintain up-to-date knowledge of industry developments.
• Provide support for marketing campaigns through data insights.

Requirements

Education

• Bachelor’s degree in Marketing, Business, or Statistics
• Postgraduate studies in Market Research preferable.

Experience

• 4+ years of experience in marketing analysis

Technical Skills

• Market Analysis Software
• MS Excel

Soft Skills

• Teamwork
• Presentation Skills

Languages

• English: Fluent

Advantageous

• Experience with data analytics tools: Hands-on experience with tools like Tableau or Google Data Studio.
• Knowledge of consumer behaviour theories: Understanding of theories that drive consumer behavior.

Benefits

• Competitive salary with annual increases
• Health and wellness programs
• Work-life balance initiatives
• Defined career development paths

Company Culture

• Inclusivity: We are committed to cultivating a diverse and inclusive environment that celebrates varied experiences and perspectives.
• Work-Life Balance: We understand the importance of a balanced life and promote work-life balance within the team.
• Recognition: We believe in recognising and rewarding our employees for their hard work and dedication.